Product passports · Impact reports · Step-up readiness
Every cloth has a story.
Mula keeps that story with the piece: the hands that made it, how to care for it, and where it goes next. Evidence buyers can trust, from the first scan on.
Invite-only. We onboard by hand, one brand at a time.
Impact · Calculator and reports
The gap
The care is real. The proof is scattered.
Most product data tools were designed for large brands and formal factories.
Local and ancestral practice often does not count until it is certified in formats built elsewhere.
Small teams are held to a big-company documentation bar with no gradual path upward.
Buyers and the public are tired of stories that cannot be checked.
The shift
The questions are already here.
Buyers ask sooner
Structured product data shows up in supplier conversations years before any regulation forces it.
The bar moved up
Micro and small makers are measured against big-company habits: records, consent, batch discipline.
Empty claims cost trust
A claim without evidence damages the brand, and the maker behind it carries the damage too.
The product
One foundation. Four doors in.
A single infrastructure that meets you where you are, from first documentation habits to passports, reports, and buyer-ready packs. Start with what you already know. The story can grow from there.
The passport
Digital Product Passport
A public, bilingual companion for the piece: Origin, Life, and Recycling. Makers named with consent so the hands stay visible. It begins with what you already know and grows clearer as the evidence does. The passport stays with the piece.
- Passport
- QR
- Maker consent
- Evidence tiers
The numbers
Impact reports
Clear numbers and shareable reports from data you already hold. Inclusive metrics built for small-scale and collective production, not only industrial defaults. Deeper analytics when you are ready.
- Inclusive metrics
- Reports
- Deeper analytics
- Versioned factors
The ladder
Readiness pathway
A ladder: documentation habits first, then export packs, then preparation for SBTi, Net Zero, and B Corp-oriented frameworks. Mula is not the certifier and is not affiliated. We get you ready.
- Step-up
- Export
- SBTi
- Net Zero
- B Corp-oriented
The person beside you
Side-by-side guided setup
We walk the ladder with you. A person beside the software for onboarding, what to capture first, export packs, and framework preparation.
- Side-by-side
- Onboarding
- Step-up
- Export and frameworks
Who it is for
- Textile and fashion brands (SME and mid-size) with real supply chains.
- Export-oriented manufacturers answering buyer data requests.
- Teams that work with koperasi, home-based, or seasonal makers.
- Brands that want to be understood without an institution standing over them.
How the story grows
From what you already know to a story buyers can trust.
Three stages. One foundation. The evidence grows with the story.
Yarn photo by Will Goodman on Unsplash
Capture
Connect what you already have
The notebook, the photos, the voice note from the workshop, the certificate in a drawer. Materials, makers, batches, and handwritten records in one place, with no wall of empty fields.
Product and material records
Maker and koperasi seats
Voice and photo capture
Structure
Make evidence checkable
Evidence tiers, consent scope, component provenance, and open methodology. Gaps stay visible on purpose so a reader can see what is documented and what is still being worked out.
Evidence tiers (none gated)
Maker consent and revocation
Methodology one click away
Activate
Publish and keep the story alive
Bilingual digital product passports, impact reports, and readiness packs for step-up, export, and frameworks. Care notes and repairs can be added later. The passport travels with the piece into its next life.
Bilingual digital product passport
Impact reports
Export and framework packs
Live today
Already on real products.
Live example
Public passport
Scan a real product label and see Origin, Life, and Recycling in both English and Indonesian. Makers named with consent. Gaps shown clearly. Care instructions and end-of-life paths included. A permanent address from the first print so the story can deepen later without a new QR. This is not a polished demo. It is a working passport on real cloth.
kain-kita/kemeja-batik-kain-kita
Founding pilot
Retail in market
A flagship collaboration in motion: named makers, real hangtags, claims reviewed before they go live.
Operating model
Invite-only onboarding
By hand, one brand at a time, so the system stays true while we grow. Pricing arrives at general availability.
Why Mula
Built for the part of the chain most systems skip.
What most tools optimise for
- Large brands
- Tier 1 factories
- Certificate-first inputs
- Continuous formal production
- An institution above the brand
What Mula optimises for
- SME and maker-heavy chains
- Evidence tiers without a certificate gate
- Inclusive metrics
- Step-up then export
- A peer beside the brand
The story cannot outrun the evidence.
Five rules built into the product. Every public figure sits next to its evidence tier. Missing data shows as a gap, not a silent default. Methodology is open. A QR is a door, never proof on its own. If a claim cannot be supported yet, it stays off the public surface. That protects land, craft, makers, and the brand.
Read why Mula exists
What if the story could stay with the piece, grow honest over time, and be trusted without an expensive audit? Mula starts from the other end of the chain: the makers, the materials, and the small brands that carry the story. We meet you where you are and walk with you from there.
Invitation
Start with a conversation.
If you make something with a journey of its own, write to us. We onboard a few brands at a time, each with side-by-side guided setup. We walk the ladder with you.
Photo by Dimaz Fakhruddin on Unsplash