ABOUT
It started with a missing line in the form.
The maker. The supplier. The community. The piece of evidence that did not fit the template.
Mula began with a simple frustration: too much of the real story behind a product disappears when the system only knows how to ask one kind of question.
Why Mula exists
Product businesses do not keep every useful fact in one neat system.
Some evidence comes from factories. Some comes from suppliers, small producers, workshops, communities, technical teams, or people who have never needed an enterprise data model to do their work.
The work is real. The evidence can still be useful. It just needs somewhere to stay and a way to remain connected to the product or decision it supports.
That is what Mula set out to build.
About the name
Mula means beginning.
In Indonesian, mula is a beginning or starting point.
That suits the way we work: start at the source, understand what is there, then decide what comes next.
What Mula has become
The original work began with fashion and textiles. The same problem appears quickly in beauty and personal care.
A single product may connect materials or ingredients, suppliers, manufacturers, packaging, environmental data, communities, claims, and supporting documents held across several teams.
Mula is growing around one idea:
keep the evidence connected, then use it to understand the product, the impact, and the business.
Our first verticals are Fashion & Textiles and Beauty & Personal Care.
Who makes it
Mula is developed by PT Nara Inovasi Indonesia, founded in 2026.
- Platform and public brand: Mula
- Developer and legal entity: PT Nara Inovasi Indonesia
- Founded: 2026
- Initial industries: Fashion & Textiles and Beauty & Personal Care
- Website languages: English and Indonesian
Mula Trace for Shopify is being developed as a self-service connection to Mula product records and passports. Installation availability and pricing have not been announced.
Farah Achmad founded Mula after more than fifteen years working across technology, product, communications, and business strategy.
The company works with product businesses that need stronger evidence, clearer impact analysis, and better ways to turn fragmented records into decisions.
How we work
Start with what is already there.
You do not need to perform maturity before you are allowed through the door.
Keep the evidence honest.
Missing stays missing. Estimates stay estimates. Public claims should not outrun their support.
Keep people visible without taking away control.
Attribution, especially for makers and communities, should be permission-based.
Build for use, not only disclosure.
The objective is not another sustainability artefact. It is information the business can use again.
The free LCA Calculator collaboration
Mula is developing the free LCA Calculator with Studio Sejauh, starting with fashion and textile products.
Where Mula is going
Over time, separately permissioned and appropriately protected observations can also support better sector intelligence and benchmarks.
That work only becomes valuable if the underlying records remain comparable, traceable, and honest about their limits.
For now, the focus is simpler: help businesses understand what they already know, improve what they do not, and make better decisions from it.