PRESS KIT
Press kit
Current boilerplate, approved positioning, usage guidance, and claims Mula does not make.
Last updated: October 2026
Boilerplate · one paragraph
Mula is a product and impact intelligence platform for product businesses. It connects product, supplier, environmental, inclusive-value, and supporting evidence so companies can create Digital Product Passports, prepare Impact Reports that show their scope, method and evidence, run supported environmental calculations, assess readiness, and make better business decisions. Mula currently focuses on Fashion & Textiles and Beauty & Personal Care, with a methodology that keeps evidence, assumptions, gaps, and calculation boundaries visible instead of collapsing impact into one sustainability score.
Boilerplate · one sentence
Mula connects environmental, inclusive, product, and supply-chain evidence so businesses can understand impact and decide what to do next.
Short descriptor
Measure the impact. Understand the business. Decide what comes next.
About the name
Mula means beginning in Indonesian. The name reflects how Mula works: start at the source, understand what is there, then decide what comes next.
Company facts
- Operating name: Mula
- Legal entity: PT Nara Inovasi Indonesia
- Founded: 2026
- Primary industries: Fashion & Textiles; Beauty & Personal Care
- Core products: Digital Product Passports; Impact Reports
- Supporting capabilities: Mula Calculations; Readiness; Guided Support
Approved positioning themes
Impact is more than environmental.
Mula keeps environmental intelligence and Inclusive Metrics visible in the same business picture rather than treating people, suppliers, communities, or local value as a footnote.
Responsible business still has to work as a business.
Mula helps companies use evidence to set priorities, understand risk, prepare for new requirements, and decide what to do next, not only produce disclosures.
The story cannot outrun the evidence.
Missing data stays visible. Estimates remain estimates. Public claims should not become stronger than their underlying support.
The evidence should keep working.
The same underlying records can support product passports, reports, calculations, buyer requests, readiness work, and future decisions instead of being rebuilt for every output.
Approved founder quotes
“Impact is more than environmental. A business also needs to understand the people, suppliers, communities, risks, and decisions behind the numbers.”
Farah Achmad, founder of Mula
“A responsible decision still has to work as a business decision. The point is not another report. The point is knowing what to do next.”
Farah Achmad, founder of Mula
“The story cannot outrun the evidence. If we do not know something yet, the honest answer is still: not yet.”
Farah Achmad, founder of Mula
What should not be said about Mula
Do not write
“Mula guarantees DPP or ESPR compliance.”
Write instead
“Mula helps companies structure product and supply-chain evidence for Digital Product Passports and related requirements. Regulatory responsibility remains with the relevant economic operator.”
Do not write
“Mula certifies sustainability.”
Write instead
“Mula structures evidence, calculates supported metrics, and prepares reports. It is not a sustainability certifier.”
Do not write
“Mula's AI calculates impact.”
Write instead
“AI may assist with document extraction and data structuring. Reported figures use defined calculation methods and data the business has reviewed.”
Do not write
“Mula produces one sustainability score.”
Write instead
“Mula keeps environmental, inclusive, evidence-quality, and business indicators distinct so different dimensions of performance are not hidden inside one composite score.”
Do not write
“Mula sells client data to build benchmarks.”
Write instead
“Mula may develop aggregated sector intelligence from separately permissioned, reviewed, and appropriately protected contributions. Private client service data is not automatically contributed.”
Studio Sejauh collaboration
Mula is developing the free LCA Calculator with Studio Sejauh, starting with fashion and textile products.
Use the Studio Sejauh collaboration credit for the documented public passport collaboration and the free LCA Calculator being developed together. Do not imply Studio Sejauh owns, certifies, or has access to other Mula clients' private records.
Asset guidance
Retain the existing logo and mark usage rules until the visual identity work is formally revised.