01 · The passport
Digital Product Passport
A public page for the piece itself, in Indonesian and English, at an address that does not change. The passport stays with the piece and grows clearer as the evidence does.
Three chapters, one page
Origin, Life and Recycling read as one page rather than three tabs. Someone standing in a shop with the cloth in hand gets the whole story in one scroll, one-handed, and the Indonesian names stay beside the English ones.
- Origin: materials, components, and where each was made
- Life: care, repair, and how to keep it in use
- Recycling: what it is made of, and where it can go next
The hands, named only with consent
A maker reaches a public page only through an attestation your brand records, and a withdrawn attestation takes the name off within a day. Nobody under eighteen is ever named on any surface: attribution falls to the workshop, the group, or the collective, and that is not a setting.
Evidence tiers on every claim
Certificate, documented, or self-declared. The tier renders beside the claim and never reduces the figure behind it, because the figure measures the practice rather than the paperwork. The absence of a certificate is never rendered as a warning or a penalty.
Permanent addresses
A passport lives at p.mula.asia/{brand-code}/{slug}, on a subdomain used for nothing else. A slug can be edited until the first publication and is permanent after it, because an address that can still change once it is printed is a broken QR waiting to happen. Nothing about the address moves when the state of the passport does.
- Only one form is ever printed, and it is the one above
- A brand that identifies each individual piece adds one level of depth to the same address, never a second scheme
- The canonical /01/{GTIN} path is answered as an alias for machines: customs systems, retailer systems, recycler scanners and registry lookups, which query a number rather than scan a hangtag
- A GTIN is optional. GS1 issues one to your brand, Mula never issues one, and a passport without a number shows nothing in its place
An address that outlives the print run
A passport never becomes a missing page. A superseded product resolves to a page that points at what replaced it. A lapsed subscription resolves to a quiet page that says the code still works and the label is worth keeping, and it never mentions a payment to whoever is reading.
What a passport is not
A passport is a record of what a brand has stated, with the tier of the evidence beside each statement. It is not a certificate, it is not an inspection of the goods, and it does not stand in for one. Mula keeps the record, shows where each line came from, and says where the record stops rather than filling the gap.
Mula is not a GS1 member, and brands do not need to be. Every passport is bilingual at the same address, and a printed code never carries a language.
Read one before you decide.
The live example is a real published passport, not a mockup. It is the same page a customer sees after scanning a tag.